Thus the importance lies in knowledge to diffrentiate crap and knowledge and act accordingly. If used properly it is a boon to the society where an individual can learn a lot. And for knowledge freaks google is like god ( if i am not wrong) . The real reason why google is such a huge successful company because they have followed one thing from its inception to this date the beautiful work ethics and thier ultimate goal which has always been to satisfy the end user.
"No wonder now google is a better known word than googol".